Bloggers go to great lengths to publish well written content. Regardless of the topic, they do everything in their power to get it just right before hitting “Publish.” Every once in a while, however, something falls through the cracks. It could be something as simple as a misspelled word or you forgot to add your affiliate links. The good news is you can avoid those mistakes by using this simple checklist before publishing your blog posts.
Your Title: Does it catch the reader’s eye? Is it interesting enough to get them to click on it and read your post? Are all the words spelled correctly?
Proofread Your Post: Check for misspelled words. Read it out loud and/or enlist a second set of eyes.
Call-to-Action: Do you have a CTA at the end of your post? You have your reader interested and engaged now it’s time to get them involved. Pose a question and ask them to respond in the comment section, ask them to subscribe to your email list or send them to your website with a link.
Links: If your post has links make sure they’re working and are redirecting to the correct page. If you want your link to open in a new page make sure that’s checked, too.
Affiliate Links: Affiliate marketing is “a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.” Is there a product or service in your post you can include an affiliate link with? If there is, be sure to include a disclosure for your link and check that it’s working correctly.
Internal Links: Does your post have a link redirecting your readers to another one of your blog posts? Be sure the earlier post you’re linking to has updated links and no misspelled words.
Images: If you’re using images or photos on your blog be sure they’re clear and easy to pin.
SEO Friendly: Are your title and blog post SEO friendly? Are you using the right keyword or keyword phrase? By using the right keywords, you’ll increase the visibility of your content and drive even more traffic to your website or blog.
Sponsored Post: A sponsored post is when a blogger receives payment to publish an article provided by the sponsor or written by the blogger. If your post is sponsored, be sure to use the appropriate disclosure for your readers. It can’t be hidden. It MUST be before your first outbound sponsored or affiliate link. It’s important to follow all the instructions for the post, such as whether it needs no follow links or specific images.
Permalinks: A permalink is the link to an individual blog post. Be sure yours is short, makes sense and includes your keywords.
What are some things you do before you publish a new blog post?