Tweet, tweet, tweet goes the Twitter bird. Since this online social media network launched in July 2006, nearly 290,000,000 active Twitter users are sending 58 million tweets every day.
What Twitterers seem to be overlooking, however, is that people only know as much about you as you tell them. Whether you’re a newbie or a veteran Tweeter, most likely you give more thought to the content of your 140 character Tweets than your profile. That profile shows the world who you are. It’s the entry point for your audience so it’s important to invest the time in getting it right.
A Twitter profile can be used to build your brand, impact users and gain loyal followers. It will take a lot of planning and effort to set up but it’ll be worth it in the end.
These five tips will help drive potential customers to your profile.
- Twitter Handle: When it comes to choosing your Twitter name there are two things to remember. Keep it short. Doing so makes it easy for someone to add your handle to their tweets. It also keeps you from being squeezed to stay within the 140 character limit. Keep it unique. For businesses that means using your company’s name. (Mine is @theysone.) Using your business name makes it easier for potential clients to find you. It also will tie your Twitter profile to your Facebook Landing Page (If you don’t have one you should get one.), LinkedIn and Google+ profiles, website, blog posts, Myspace account and any other social media sites you use.
- Picture Perfect: Twitter is all about human connections. A simple professional headshot with you smiling is ideal. If you are a small business owner upload your logo or an image with your company’s name. It should be something that your Twitter fans and followers can easily identify with you. For branding purposes you should use the same avatar wherever your business profile appears.
- Bio: You have 160 characters to wow the world about what you or your business does. The challenge is to include keywords (a particular word or phrase that describes the contents of a Web page) within those characters. Think of your Twitter profile as an SEO (search engine optimization) landing page that has to be easy to find when someone performs a search on Twitter or other search engines. Adding keywords to your profile increases the chances of it being found which in turn increases your chances of landing clients or customers.
- Header: The header is a new feature on Twitter. It is that large image that can be seen behind your profile picture. Instead of settling for random images of nature, scenery, illustrations, even a solid block of color, personalize that space by displaying a photo and listing your services, areas of expertise and accomplishments. It’s another way to build credibility while promoting your brand.
- Background Design: Your Twitter profile page offers a lot of background space to work with. While Twitter provides several themes you can use to “pretty” it up, you also can take advantage of the space to brand your business by including your website address, business logo and products or services offered.
The great thing about Twitter is it’s free, making it an ideal marketing tool for small businesses. Every element of your profile—photo, header, bio and background design—should reflect your business identity and personality. So put your best face forward and show the Twitter world what you got!