Category Archives: Uncategorized

Ten Things I Wish I Knew as a Beginning Writer

I’ve been writing for over 30 years. The writing bug bit me when I was about 10. I was away at summer camp for two weeks and my father, a professional writer, would write to me every day. He’d tell … Continue reading

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10 Tips to Pack Your Personality into Your Content

Know what the secret is to keeping your readers engaged? You! Infusing your personality into your content goes a long way. Writing content that’s entertaining, however, can be challenging. Here are ten tips to pack your personality into your content. … Continue reading

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10 Tips for Mastering Twitter

When it comes to social media, Twitter is a force to be reckoned with. Since it launched in July 2006, nearly 313,000,000 active Twitter users are sending 58 million tweets every day. With so many active users, adding Twitter to … Continue reading

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Three Ways to Boost Your Social Media Marketing Video

Show, don’t tell, especially when it comes to social media marketing. Videos stand out, giving potential customers a brief overview of your product or service without overwhelming them with text. In under 30 seconds, they can get the necessary information … Continue reading

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10 Tips for Writing a Call-to-Action that Sells

A call-to-action (or CTA) is just that—a call to take an action. You want to get their attention, encourage an action or make a sale. The action you want visitors or customers to take could be anything from downloading an ebook … Continue reading

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10 Things I Wish I Knew as a Beginning Writer

I’ve been writing for over 30 years. The writing bug bit me when I was about 10. I was away at summer camp for two weeks and my father, a professional writer, would write to me every day. He’d tell … Continue reading

Posted in Recent Posts, Uncategorized, Writing Tips | 2 Comments

Top Ten Rules for Content Creation

Creating content that engages your reader is probably one—if not the—most difficult parts of social media marketing. Small businesses, especially those new to the game, have trouble figuring out what, when and how to post. While they may be savvy … Continue reading

Posted in Marketing Your Small Business, Recent Posts, Social Media, Uncategorized | 1 Comment

10 Marketing Tips for Small Businesses

Small businesses today have more places—and ways—to market themselves than ever before. Choosing a marketing method that suits your business and is affordable, however, can be challenging. Here are some of the best marketing tips for your business. Leverage social … Continue reading

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How to Handle Book Titles

Do you struggle with this? I know I do—all the time. Should I underline the book title? Italicize it? Put it in quotes? I’ve seen it every which way but which one is correct? Believe it or not—all of them. … Continue reading

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Declutter Your Writing

In his classic text On Writing Well, William Zinsser said, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.” When it comes to writing, clutter is anything … Continue reading

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