Category Archives: Recent Posts

10 Marketing Tips for Small Businesses

Small businesses today have more places—and ways—to market themselves than ever before. Choosing a marketing method that suits your business and is affordable, however, can be challenging. Here are some of the best marketing tips for your business. Leverage social … Continue reading

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10 Titles that Drive Traffic to Your Blog

The headline is the most important part of your blog. It’s a promise to your readers. Its job is to clearly communicate the benefit you’ll deliver to them in exchange for their valuable time. A catchy title will grab the … Continue reading

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Copywriting vs. Content Writing: What’s the Difference?

It doesn’t matter if you want to write for the web or hire a writer to do it for you. It’s important to understand the difference between copywriting and content writing. People often assume they’re the same. They’re not. Copywriting … Continue reading

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4 Tips for Writing Killer Content

Focus on your customer. What you like is irrelevant. Customers want to know exactly what your product or service is and how much it costs. If visitors to your site can’t find the information within the first few seconds, they’ll … Continue reading

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Why Your Business Needs a Second Set of Eyes

Thanks to the ease of online marketing, anyone can promote anything with the click of a mouse. One key component to this new age marketing is the blog. In a rush to hit “Post,” many bloggers fail to take into … Continue reading

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Words to Eliminate from Your Writing

Newspapers are experiencing a slow death while emojis are gaining in popularity and 300 million people around the globe are making communicating in 140 characters or less. What changed? People don’t have the time or attention span to read more … Continue reading

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Anatomy of a Blog

Blogging. It’s one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-iterature” that are changing the way businesses work and connect with consumers. What is a blog? The word blog … Continue reading

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How to Handle Book Titles

Do you struggle with this? I know I do—all the time. Should I underline the book title? Italicize it? Put it in quotes? I’ve seen it every which way but which one is correct? Believe it or not—all of them. … Continue reading

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Declutter Your Writing

In his classic text On Writing Well, William Zinsser said, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.” When it comes to writing, clutter is anything … Continue reading

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Ten Tips for Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about … Continue reading

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