Category Archives: Marketing Your Small Business

The Benefits of Social Media Marketing

Let’s face it. We live in a society obsessed with social media. There’s Facebook, Instagram, Facetime, YouTube, Flickr, LinkedIn, Vimeo and Twitter. All of these impact the way we do business. So how do you know which ones are right … Continue reading

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Why You Should Hire a Freelance Writer

Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer but don’t … Continue reading

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Five Benefits of Hiring a Ghostwriter

New websites and blogs are emerging at a rapid rate. All of them are competing for that coveted number one spot in the search engines. What sets one site apart from the rest? In a word—content. People are hungry for … Continue reading

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Are Business Cards Passé?

When I started my business nearly 30 years ago a business card was the only marketing tool you needed. Everything a potential customer should know was on that card and you never left home without it. Not anymore. Times have … Continue reading

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Are Press Releases Still Effective?

Show of hands. Are press releases still an effective marketing tool? Sorry all you naysayers. The answer is a resounding “Yes.” The press release is alive and well and surviving in the digital age. Traditional media outlets, like television and … Continue reading

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Ten Tips for Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about … Continue reading

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