Category Archives: Marketing Your Small Business

Three Ways to Boost Your Social Media Marketing Video

Show, don’t tell, especially when it comes to social media marketing. Videos stand out, giving potential customers a brief overview of your product or service without overwhelming them with text. In under 30 seconds, they can get the necessary information … Continue reading

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Use This Simple Checklist Before Publishing Your Blog

Bloggers go to great lengths to publish well written content. Regardless of the topic, they do everything in their power to get it just right before hitting “Publish.” Every once in a while, however, something falls through the cracks. It … Continue reading

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Five Tips to Make Your Pins More Searchable

Consider this: Pinterest has 100 million active users. There are 176 million registered users. It’s estimated that in 2015 Pinterest will have reached 47.1 million users in the U.S. alone. As you can see, Pinterest is a valuable tool that … Continue reading

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Top Ten Rules for Content Creation

Creating content that engages your reader is probably one—if not the—most difficult parts of social media marketing. Small businesses, especially those new to the game, have trouble figuring out what, when and how to post. While they may be savvy … Continue reading

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10 Marketing Tips for Small Businesses

Small businesses today have more places—and ways—to market themselves than ever before. Choosing a marketing method that suits your business and is affordable, however, can be challenging. Here are some of the best marketing tips for your business. Leverage social … Continue reading

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4 Tips for Writing Killer Content

Focus on your customer. What you like is irrelevant. Customers want to know exactly what your product or service is and how much it costs. If visitors to your site can’t find the information within the first few seconds, they’ll … Continue reading

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Why Your Business Needs a Second Set of Eyes

Thanks to the ease of online marketing, anyone can promote anything with the click of a mouse. One key component to this new age marketing is the blog. In a rush to hit “Post,” many bloggers fail to take into … Continue reading

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Anatomy of a Blog

Blogging. It’s one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-iterature” that are changing the way businesses work and connect with consumers. What is a blog? The word blog … Continue reading

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14 Reasons Your Small Business Needs a Blog

Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses. Blogging is one of —if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of … Continue reading

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What Makes Your Small Business Unique?

Every small business is unique. It has its own product or service, its own image or look and its own message. As a writer, I help business owners craft compelling communications that will resonate with their customers. When getting to … Continue reading

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