Not anymore. Times have changed. Thanks to the Internet and social media, the way we do business has changed. As a result, many believe that business cards are passé. They think they are a waste of time—and paper—with no return on investment.
I believe differently.
People are more likely to remember you. Consider this: Have you ever been somewhere and had trouble hearing a person’s name when they introduced themselves. Problem solved if you have a business card. Handing someone your card makes it easier for them to remember your name and business. Doing so also puts a face to both.
Business cards are a direct marketing tool. Forget about social media marketing. No other form of marketing is more persuasive than a face-to-face interaction and a handshake. You never know when you will meet a potential client. If you always carry a stack of business cards with you, you’ll be ready to market your business whenever and wherever the opportunity presents itself.
They can help build a brand. Believe it or not, something as simple as a business card can help make your business more recognizable. Make sure it has your company logo, phone number and email and website addresses. Depending on your business, you may want to include a headshot. If you’re tech savvy you might want to add a QR code so your business card can be scanned by a smart phone to direct customers to your website or social media site.
They are affordable. Compared to other types of marketing, business cards are an inexpensive—and effective—option that can fit into any budget.
Business cards add a personal touch. Networking is about establishing meaningful connections. Sometimes technology can make things impersonal. Sharing information via a business card, however, personalizes the connection.
They are a road map to opportunity. Your business card can lead you to a new job or business partnership or maybe help grow your business.
Business owners should never underestimate the power of that 2” x 3.5” card. While there is no question that online marketing has gained in popularity, old-fashioned marketing methods can still get you the results you want.