Monthly Archives: October 2015

Proofreading vs. Editing: Do You Know the Difference?

You just put the finishing touches on your latest blog post. Or maybe you completed your first novel. Now what? Should you hire a proofreader or editor? The difference between the two can be confusing. Here are some guidelines to help … Continue reading

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Are Business Cards Passé?

When I started my business nearly 30 years ago a business card was the only marketing tool you needed. Everything a potential customer should know was on that card and you never left home without it. Not anymore. Times have … Continue reading

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Are Press Releases Still Effective?

Show of hands. Are press releases still an effective marketing tool? Sorry all you naysayers. The answer is a resounding “Yes.” The press release is alive and well and surviving in the digital age. Traditional media outlets, like television and … Continue reading

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Ten Tips for Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about … Continue reading

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Why I Write

A recent visitor to my website asked, “Why do you write? I see you have great experience   and awareness but I’m curious about something I didn’t see. WHY do you write?” My dream was to be a singer until I … Continue reading

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Hyphens, En Dashes and Em Dashes, Oh My!

Sometimes it’s like trying to figure out Morse code, with all its dots and dashes. You have a hyphen, an en dash and an em dash. The big three crop up all the time in writing but let’s face it, … Continue reading

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Characteristics of Good Writing

Anybody can write. It takes time and discipline, however, to become a good writer. In school you were taught that good writing meant there weren’t any “bad” mistakes. There were no errors in grammar, spelling or punctuation. Truth is good … Continue reading

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Five Tips for Setting Up the Perfect Twitter Profile

Tweet, tweet, tweet goes the Twitter bird. Since this online social media network launched in July 2006, nearly 290,000,000 active Twitter users are sending 58 million tweets every day. What Twitterers seem to be overlooking, however, is that people only … Continue reading

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Ten Ways to Improve Your Writing

We all write for different reasons. Some do it for pleasure while others write for their job, to promote their business or sell their product or service. Regardless of why people write, they all strive for the same thing when … Continue reading

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The Importance of a Facebook Landing Page

Just about everybody’s heard of Facebook. It’s the go-to place for exchanging recipes, posting pictures and reconnecting with family and friends. It’s also where businesses go to brand themselves, gain fans and create incentives for Facebook users to “Like” their … Continue reading

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