Monthly Archives: October 2015

Anatomy of a Blog

Blogging. It’s one—if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of “digi-iterature” that are changing the way businesses work and connect with consumers. What is a blog? The word blog … Continue reading

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How to Handle Book Titles

Do you struggle with this? I know I do—all the time. Should I underline the book title? Italicize it? Put it in quotes? I’ve seen it every which way but which one is correct? Believe it or not—all of them. … Continue reading

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Declutter Your Writing

In his classic text On Writing Well, William Zinsser said, “Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.” When it comes to writing, clutter is anything … Continue reading

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Ten Tips for Writing Better Business Emails

The digital age has changed the way businesses communicate. Traditional, formal business letters used to be the norm. Not anymore. Now business emails rule the day. Because email is so accessible, inboxes are overflowing and people are more selective about … Continue reading

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14 Reasons Your Small Business Needs a Blog

Blogging. Everybody’s doing it. Or are they? Well if they aren’t, they should be. Especially small businesses. Blogging is one of —if not the—most valuable marketing tools a business has to engage with its customers. Today’s blogs are pieces of … Continue reading

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The Price Is Right…or Is It?

Do you have trouble pricing your product or service? I know I do. I struggle to find the balance between what is fair and what the market will support. Sounds easy enough, right? So why do I live in fear … Continue reading

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What Makes Your Small Business Unique?

Every small business is unique. It has its own product or service, its own image or look and its own message. As a writer, I help business owners craft compelling communications that will resonate with their customers. When getting to … Continue reading

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The Benefits of Social Media Marketing

Let’s face it. We live in a society obsessed with social media. There’s Facebook, Instagram, Facetime, YouTube, Flickr, LinkedIn, Vimeo and Twitter. All of these impact the way we do business. So how do you know which ones are right … Continue reading

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Why You Should Hire a Freelance Writer

Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer but don’t … Continue reading

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Five Benefits of Hiring a Ghostwriter

New websites and blogs are emerging at a rapid rate. All of them are competing for that coveted number one spot in the search engines. What sets one site apart from the rest? In a word—content. People are hungry for … Continue reading

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