When it comes to social media, Twitter is a force to be reckoned with. Since it launched in July 2006, nearly 313,000,000 active Twitter users are sending 58 million tweets every day.
With so many active users, adding Twitter to your online marketing arsenal—if you haven’t done so already—is a smart move.
Whether you’re an old pro or just starting out, here are ten tips for mastering Twitter
- Don’t just tweet headlines and links. Mix things up with quotes, questions or interesting details. Inject some life into those tweets.
2. Know how to use the @ symbol. It marks the beginning of a user’s Twitter handle. Use it whenever you want to mention someone and call their attention to your tweet.
3. Understand the hashtag. Using this symbol is a fun and useful way to start and track conversations. Be smart about how you use it. Don’t hashtag just any string of words. Instead, use meaningful hashtags related to the conversation and that people might search for.
4. Quality not quantity. Don’t tweet simply for the sake of tweeting. Filling someone’s feed with low-quality content can cause them to unfollow you.
5. Be patient. Building a sizeable following from scratch takes time. Start retweeting, replying to and favoriting other people’s tweets. Be sure to tweet valuable content.
6. Be engaged. Pay attention to what others are tweeting and who’s retweeting and reply to your tweets. Respond to questions.
7. Avoid the dead zone. You’re tweeting valuable content. You’re engaged and engaging but what if you’re doing it when your followers aren’t on Twitter? The “sweet spot” for tweeting is said to be between 1 and 3 pm.
8. Monitor Twitter’s data. Use it to track who’s talking about your brand, what they’re saying and areas where you can improve.
9. Get creative with photos and video. There’s nothing like pictures and videos to engage your followers. Vine lets you create six-second videos and share them on Twitter.
10. If you can’t beat ‘em, mute ‘em. Sometimes even those you enjoy following can get annoying. Don’t unfollow them. Mute them. You can always un-mute them.
As with any social platform, don’t expect overnight success on Twitter. It takes time to build a following and master the art of tweeting. But your efforts will pay off in the long run in the form of brand enthusiasts and loyal customers.
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